Time magazine defends the game Call of Duty promo

Time It might not be the magazine of choice for gamers, but This time is hoping to change that by doing what's never been done in the last 88-year history of the storied publication in the time magazine.
It's using its cover to help promote a product. A video game, no less.

In an effort to drum up some love from the coveted ‘young male' demographic, Time has helped create a mock cover to promote Activision's upcoming Call of Duty: Modern Warfare 3. Featuring the splashy headline ‘World Stands on the Brink' set against a war-torn Wall Street, the faux Time -- complete with iconic red border and nameplate -- is already confusing customers at Gamestop stores, where it appears as a double-sided poster.
"This is where the boys are," Kim Kelleher, Time's publisher, told the New York Times. "This is a great way to connect with millions of people we might not have otherwise connected with."
It's also a great way to dilute one of the most powerful brands in journalism, one might argue, if one weren't busy pre-ordering Modern Warfare 3. Do that,

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